Using Qualitative Research to improve your business strategy

At SCG we believe that good qualitative research is always grounded in reality. It begins with a true understanding of client's needs. It comes to life with an immediate and easy rapport with respondents. It results in recommendations that never lose sight of the client's business strategy.

Over +25 Years of Experience

200+ Clients Served

Global Clientele

AI Qualitative Research

First-Rate Focus Groups / Surveys

24/7 Service

Melanie Milslagle - Church & Dwight

Michael is simply the best qualitative researcher, and one of the best thinkers, I have ever worked with. He's had my back on innumerable occasions.He has a super intellect, quickness of strategic mind, and inimitable good nature and manner with people.

Respondents will share in the most extraordinary and telling way because of the safety and familiarity and lightness they will quickly feel in his presence.

Client Success Stories

John Houghton - RTi Research

"Michael is the consummate qualitative researcher. He is great with respondents, insightful in his reporting, and easy to work with. He is a true extension of our team. We couldn’t do what we do without his expertise."

Bob Friedman - Pure Red Princeton

Michael has been our “go to” qualitative partner for over 15 years.

No matter the client, the brand or assignment Michael brings strategic thought leadership, innovative techniques, and a consistent track record of uncovering actionable learnings and fresh insights. He delivers keen and clear recommendations that translate to great strategic learning, optimizing work that both exceeds client action standards in quantitative test and breakthrough in the market while driving sales.

We LOVE working with Michael and cannot recommend him more highly.