Strategic Consulting Grounded in Consumer Understanding

SCG partners with marketing and brand leaders to solve their toughest strategic questions — positioning, innovation, growth — using rigorous primary research as the foundation, not the finish line. The result is guidance that's both rooted in how real people think and sharp enough to act on.

John Houghton - RTi Research

Client Success Stories

Bob Friedman - Pure Red Princeton

Michael has been our “go to” partner for over 15 years.

"No matter the client, the brand or assignment Michael brings strategic thought leadership, innovative techniques, and a consistent track record of uncovering actionable learnings and fresh insights. He delivers keen and clear recommendations that translate to great strategic learning, optimizing work that both exceeds client action standards in quantitative test and breakthrough in the market while driving sales.

We LOVE working with Michael and cannot recommend him more highly."

Melanie Milslagle - Church & Dwight

"Michael is simply the best strategic partner, and one of the best thinkers, I have ever worked with. He's had my back on innumerable occasions.He has a super intellect, quickness of strategic mind, and inimitable good nature and manner with people."

John Houghton - RTi Research

"Michael is the consummate qualitative researcher. He is great with respondents, insightful in his reporting, and easy to work with. He is a true extension of our team. We couldn’t do what we do without his expertise."