Client Testimony

Client Success Stories

Melanie Milslagle - Church & Dwight

Michael is simply the best qualitative researcher, and one of the best thinkers, I have ever worked with. He's had my back on innumerable occasions.He has a super intellect, quickness of strategic mind, and inimitable good nature and manner with people. He's like a big security blanket for client teams & respondents alike.

Clients can feel ease that Micheal will find viable hypotheses and conclusions for their business. Respondents will share in the most extraordinary and telling way because of the safety and familiarity and lightness they will quickly feel in his presence.

Bob Friedman - Pure Red Princeton

Michael has been our “go to” qualitative partner for over 15 years.

No matter the client, the brand or assignment Michael brings strategic thought leadership, innovative techniques, and a consistent track record of uncovering actionable learnings and fresh insights. He delivers keen and clear recommendations that translate to great strategic learning, optimizing work that both exceeds client action standards in quantitative test and breakthrough in the market while driving sales.

He is an outstanding collaborator and has earned the full trust and total respect of my agency colleagues and our clients.

We LOVE working with Michael and cannot recommend him more highly. We have worked together across many types of qualitative projects including target deep dives/category landscape, concept testing, big idea work, creative concepts, & innovation.

John Houghton - RTi Research

"Michael is the consummate qualitative researcher. He is great with respondents, insightful in his reporting, and easy to work with. He is a true extension of our team. We couldn’t do what we do without his expertise."